My ghetto ass has been using a ziploc bag to carry all the junk that I don’t really need but may need in my purse. When that moment came to pull it out in public and I was embarrassed, I decided the ziploc was not the way to go. I purchased this clear bag for my purse for all the crap. It really helps me locate things and keep it all together in one place. As oppose to having it all over my purse and when I brake really hard, everything goes flying. 😛 Now I kind of want a bigger version for my gym bag, since I use a gallon sized ziploc for my shower scrub, toothbrush and toothpaste.